When it's time to produce your newsletter, take a snippet from the article or write a brief description about the article and put that in your newsletter. Underneath that description, you would include a link to the full article (see the newsletter layout sample below). This method also helps drive traffic to your site.
A simple electronic issue of your newsletter might look like this in the body of an Email:
The Name of Your Newsletter
Brought To You By:
The Name of Your Company
The Date
In This Issue:
- Story 1
- Story 2
- Story 3
***** Story 1 *****
This is where the text for story 1 would go. Then you would use the same format for story 2 until your newsletter issue is complete.
Link to the Full Article
To find an electronic newsletter layout that fits your own style, subscribe to the many newsletters available on the Web. Tip: You may want to set up a free Email account with services such as yahoo.com or hotmail.com just for your newsletter subscriptions. Otherwise, your inbox will become quite full.
Churches and schools use a wide variety of newsletter layouts for print versions. Contact these organizations in your area and most will be happy to let you see past issues so you can get ideas for yourself. Or check out Newsletters, Brochures & More software for templates that are ready to go.
The value of having a newsletter can only be measured in future sales. People will come to trust you. They'll even begin to look forward to your newsletter arriving at their home or in their inbox.
Over time, you will build your credibility and, if you provide the reader with straight facts, you'll also build your sales.