POP Goes Your Advertising
Can you honestly say you've never made a last minute purchasing decision? Point of purchase materials are your ticket to capitalizing on the impulse buyer. But you have to know how to select a POP supplier first.
This magazine covers point-of-purchase displays, sales promotion, interactive displays and marketing.
E-Commerce Vs. Point-of-Purchase
The Internet is taking over as the leader in impulse buys. This article examines this revolutionary marketplace and its effect on brick and mortar stores.
In-Store Marketing Institute
This is the place for complete POP news, case studies, tips and even legal help. Parts of the site require membership but if you're heading into a full blown POP campaign, it's worth it for the case studies and other articles alone.
The hottest trends in POP advertising are just one click away. Selected articles from the current issue of this print magazine are available online.
Point-of-Purchase Advertising International offers resources for brand marketers, retailers, producers and suppliers of POP advertising.