Be sure to check out Packing a Punch with Press Releases to learn more about writing a press release.
Building Blocks for a Powerful Press Release
From Apryl Duncan, for About.com
Once your press release is complete, you'll have a few paragraphs in the body of your release to describe your news as well as your standard final paragraph describing the company and its products. Press releases don't require a fancy layout like an advertisement. The two are completely different mediums.
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