1. Money
Send to a Friend via Email

Discuss in my forum

Advertising Agency Account Executive Career Profile

By

Job Description:

An advertising agency Account Executive (AE) is key to maintaining the relationship between the agency and the client. AEs are the liaison between the client and the creative team to ensure the client's needs and goals are being met on every project. The AE also manages pitches to the client, the client's ad budget and generally handles around four non-competing client accounts at a time.

Salary Range:

$52,955 - 70,540 for Account Executives and Senior Account Executives range between $66,205 and $90,114.

Special Skills:

  • Ability to communicate clearly both verbally and in writing
  • Must be well-organized
  • Excellent people skills and the ability to work with a wide range of people
  • Professional appearance and persona
  • Working long hours, especially under tight deadlines
  • Travel to the client may be required
  • Must be able to handle pressure well

Education and Training:

Most Account Executives have a bachelor's degree and/or three years of experience in the field. The ability to manage a wide variety of tasks at one time is a must with a strong emphasis on leadership.

Typical Day:

  • Check the status of each client's job(s) in the creative department and verify the jobs will be complete on time
  • Contact each client at least once a day to discuss current and upcoming projects
  • Initiate new jobs for the client
  • Review and present concepts/layouts/copy to the client for approval
  • Communicate the client's feedback to the creative department and discuss the next steps in the campaign

Common Misconceptions:

AEs are commonly confused as members of the creative team. However, AEs do not create copy or design the materials. Their job is to manage the client's account and act as the key contact between the client and the advertising agency.

Getting Started:

If you're in college, interning at an ad agency will help you get your foot in the door and give you experience you can use on your resume for other agencies.

If you have no formal education, you can begin working at a smaller ad agency in another role, such as an administrative assistant or other entry level position. Just be sure to let your boss know you want to learn other facets of the industry so you can begin learning how the various positions in the agency work together.

Related Video
Brian Price, executive director of marketing
Adam Gerber on advertising business models

©2014 About.com. All rights reserved.