Free Gift
Nothing attracts new customers like free gifts. As an added incentive for ordering, offer your free gift to the first 100 or 1000 people that respond.
"No Risk" Trial
People want to know there's no risk involved if they're not satisfied with the product/service. Let new customers know they can cancel for any reason before the trial period expires.
"Not Available in Stores"
Is your product exclusive to mail order? If your product's not available in stores, be sure to tell your customers. They'll know they can only order your product from you instead of visiting the local stores.
Offer an Upgrade
One simple line can boost your sales. "Order within 10 days and we'll upgrade you to the deluxe model."
Free Supplies/Accessories
You've seen this technique used with computer sales. Buy a computer and receive a free printer. This works with a whole range of products. But be sure to include a date on your offer. This politely urges people to take advantage of your offer before time runs out.
Use Action Phrases
No matter how you approach your own call to action, be sure to include action phrases:
Call Now. Toll Free. 24 Hours a Day. Mail this coupon today in the postage-paid envelope. Fax your response card.
Avoid Passive Phrases
Be sure to avoid passive phrases like:
You know how to reach us. Call when you're ready to order.
Give your customers the perks of responding immediately. They'll grab their wallets. You'll see an increase in profits.