1. Money

For Small Business


You have goals for your company. Achieving those goals includes reaching out to potential customers and turning them into loyal, repeat customers. These resources help you run every aspect of your company's advertising campaign.
  1. Planning Your Ad Campaign
  2. Managing Your Own Ad Campaign
  3. Cost-Effective Advertising
  1. Outsourcing Your Advertising
  2. Public Relations
  3. Advertising Mediums

Planning Your Ad Campaign

Every moneymaking ad campaign started with a well-developed advertising strategy. To advertise your company effectively and get the most out of your ad dollars, you need to take the same steps top ad agencies follow for their big name clients. Use these methods to get your ad campaign on the right track before you even begin advertising your business and its products/services.

Managing Your Own Ad Campaign

There's more to a company's ad campaign than throwing together some words, slapping some pictures on a page and calling it an advertisement. Manage your own ad campaign like an advertising professional with these tools. If you're determined to run your own campaign, roll up your sleeves and get started.

Cost-Effective Advertising

Every company has a limit on its ad spending and the cost of advertising adds up quickly. Whether you have a large budget with a few bucks left over or you're on a budget diet, these low cost advertising methods can expose your company to a lot of potential customers.

Outsourcing Your Advertising

Handling your company's advertising on your own is a huge responsibility. That's why many companies turn over the task to a professional ad agency. Whether you're looking to hire an agency or just want to hire a freelancer to create your materials, you can outsource your advertising comfortably by using these tips.

Public Relations

Public relations is just as important as a solid ad campaign. If you're in charge of your own PR and advertising, you have to juggle two very different means of exposure for your company. This PR toolbox gives you everything you need to balance the two while getting your company free press.

Advertising Mediums

Businesses have a big decision to make before they start advertising. Choosing the advertising medium(s) you'll pursue is crucial to getting your ad campaign off to a good start. Use this comprehensive look at the various ad mediums to find the right path for your own campaign.

©2014 About.com. All rights reserved.