Sports Advertising-Related News
Baseball, football, basketball, hockey, tennis, racing. No matter what the sport, if it's got anything to do with advertising you'll find it right here.
Dale Earnhardt Jr. Move to Hendrick Motorsports a Boon to Marketing
NASCAR's Dale Earnhardt, Jr., is moving to Hendrick Motorsports and the change is a boon to sports marketing.
NASCAR's Dale Earnhardt, Jr., is moving to Hendrick Motorsports and the change is a boon to sports marketing.
AT&T Wins Battle Against NASCAR
The company will be allowed to put its number on Jeff Burton's car.
The company will be allowed to put its number on Jeff Burton's car.
AT&T Sues NASCAR Over Logo Change
AT&T says NASCAR is preventing it from phasing out the Cingular logo from Jeff Burton's number 31 car.
AT&T says NASCAR is preventing it from phasing out the Cingular logo from Jeff Burton's number 31 car.
Peyton Manning to Star in DirecTV Commercial
Indianapolis Colts quarterback Peyton Manning is gets in the game to pitch DirecTV's "NFL Sunday Ticket."
Indianapolis Colts quarterback Peyton Manning is gets in the game to pitch DirecTV's "NFL Sunday Ticket."
NASCAR Gets New Sponsor: Scientology
NASCAR's getting a new sponsor for one of its racing teams. Scientology will begin promoting the L. Ron Hubbard book, "Dianetics."
NASCAR's getting a new sponsor for one of its racing teams. Scientology will begin promoting the L. Ron Hubbard book, "Dianetics."
Woman Advertises Breast Milk For Sale
An Iowa woman is advertising 100 ounces of breast milk for $200.
An Iowa woman is advertising 100 ounces of breast milk for $200.
David Beckham Gets Milk Mustache
English football star David Beckham has signed on to sport a milk mustache in the famous Got Milk? ad campaign.
English football star David Beckham has signed on to sport a milk mustache in the famous Got Milk? ad campaign.
Kwan's Effect on Endorsers
Michelle Kwan's withdrawal from the Olympics has advertisers revising their ad schedule.
Michelle Kwan's withdrawal from the Olympics has advertisers revising their ad schedule.
GM Gets Suited Up for Super Bowl XL
General Motors is getting in the team spirit by wrapping its corporate headquarters for Super Bowl XL.
General Motors is getting in the team spirit by wrapping its corporate headquarters for Super Bowl XL.
Major League Baseball Upset Over New Got Milk? Commercial
Five new commercials parodying Major League Baseball's steroids scandal aren't hitting a homerun with league's execs.
Five new commercials parodying Major League Baseball's steroids scandal aren't hitting a homerun with league's execs.
NHL Ad to Be Protested
Martha Burk calls the NHL's new ad campaign offensive and says she'll write letters of protest to the NHL and NBC.
Martha Burk calls the NHL's new ad campaign offensive and says she'll write letters of protest to the NHL and NBC.
Vodafone Ends Deal with David Beckham
Vodafone has said goodbye to extending its contract with English football superstar David Beckham.
Vodafone has said goodbye to extending its contract with English football superstar David Beckham.
PR Director Fired Over 49ers Training Tape
San Francisco 49ers PR director Kirk Reynolds made a training tape to help players deal with the media but it cost him his job.
San Francisco 49ers PR director Kirk Reynolds made a training tape to help players deal with the media but it cost him his job.
McNabb Gets New Co-Star for Campbell's Commercials
Philadelphia Eagles quarterback Donovan McNabb is getting a new sidekick for his next round of Campbell's Chunky Soup commercials. But what about his mom?
Philadelphia Eagles quarterback Donovan McNabb is getting a new sidekick for his next round of Campbell's Chunky Soup commercials. But what about his mom?
NHL Season Cancellation Costs $400 Million in Ad Revenue
The National Hockey League's season cancellation lost $400 million in ad dollars and TV contracts.
The National Hockey League's season cancellation lost $400 million in ad dollars and TV contracts.
Steroid Scandal Could Affect Endorsement Deals
Sports marketers predict all athletes could be affected by the steroids scandal surrounding athletes like Barry Bonds, Jason Giambi and Marion Jones.
Sports marketers predict all athletes could be affected by the steroids scandal surrounding athletes like Barry Bonds, Jason Giambi and Marion Jones.
NBC Ready to Let the Olympic Games Begin With Advertisers
The 2004 Summer Olympic Games are drawing near and advertisers have now given NBC the Olympic spirit.
The 2004 Summer Olympic Games are drawing near and advertisers have now given NBC the Olympic spirit.
NASCAR's Kevin Harvick Signs Endorsement Deal
NASCAR drivers are crossing over more and more into endorsement territory. Kevin Harvick has signed a deal to endorse a line of sneakers.
NASCAR drivers are crossing over more and more into endorsement territory. Kevin Harvick has signed a deal to endorse a line of sneakers.
Revisiting Ads After Earnhardt's Death
The death of NASCAR legend Dale Earnhardt has rocked the racing world. Now advertisers prepare to tiptoe toward the future without leaving the legend behind.
The death of NASCAR legend Dale Earnhardt has rocked the racing world. Now advertisers prepare to tiptoe toward the future without leaving the legend behind.
Great Xpectations
The XFL kicked off its premiere season. So what can advertisers expect? Go behind the hype and take an in-depth look at the league, ratings, advertisers and even the WWF curse.
The XFL kicked off its premiere season. So what can advertisers expect? Go behind the hype and take an in-depth look at the league, ratings, advertisers and even the WWF curse.
CBS Passes on Iron Bowl, Costing Affiliates Heavy Ad Spending
CBS intercepted plans to air the Iron Bowl and left its affiliates holding an empty bag.
CBS intercepted plans to air the Iron Bowl and left its affiliates holding an empty bag.
Anna Kournikova Inks Two Endorsement Deals
Anna Kournikova's signing pen has been busy. She signed two more endorsement deals.
Anna Kournikova's signing pen has been busy. She signed two more endorsement deals.
Sprite Signs LeBron James
NBA star LeBron James inked a six year deal with Sprite and Powerade. The new contract now has him pocketing $100 million in endorsement deals.
NBA star LeBron James inked a six year deal with Sprite and Powerade. The new contract now has him pocketing $100 million in endorsement deals.
When Publicity Stunts Go Bad
WNBA player Sue Bird wanted to raise awareness of the women's basketball league and her team. But when she agreed to a bet between her and radio show host Mitch Levy, she had to call off the publicity stunt because some found the bet offensive.
WNBA player Sue Bird wanted to raise awareness of the women's basketball league and her team. But when she agreed to a bet between her and radio show host Mitch Levy, she had to call off the publicity stunt because some found the bet offensive.
Nextel Takes Over Winston Sponsorship
R.J. Reynolds Tobacco gives up its 30 year NASCAR sponsorship.
R.J. Reynolds Tobacco gives up its 30 year NASCAR sponsorship.
Olympic Gold Medalist Dives Into Endorsement Deal
Michael Phelps, the 19-year-old swimmer who won six gold and two bronze medals at the Athens Summer Games, has inked his first post-Olympic endorsement deal.
Michael Phelps, the 19-year-old swimmer who won six gold and two bronze medals at the Athens Summer Games, has inked his first post-Olympic endorsement deal.