Advertisers paid a record price tag of $2.4 million for a commercial in Super Bowl XXXIX.
Who scored and who should've stayed on the sidelines? Ad industry pros weigh in on the winners and losers of the Super Bowl ad game.
First in the zone:
Touchdown:
Who knew a mortgage company could be so funny? The "Don't Judge Too Quickly. We Won't" commercials were not only entertaining, they worked well with the company's focus. Ameriquest can get some good mileage out of these commercials.
How many more ways can you do the "Priceless" campaign? MasterCard found a new one.
Who doesn't want to see the Pillsbury doughboy, the Green Giant, Charlie the Tuna and other famous icons sitting around the dinner table? Mr. Clean doing the dishes at the end capped off a cute twist on what had become a tired campaign.
This commercial featuring Burt Reynolds and a talking bear showing the top 10 things a Super Bowl commercial must have was just hilarious. This was one of the first commercials that ran during the first quarter and its placement was perfect. It wouldn't have been as funny in the fourth quarter.
The "8. Product Message (optional)" certainly rang true with people who work in the advertising industry. Too many Super Bowl ads have fallen short because they got caught up in entertaining the viewer but you couldn't remember what company actually produced the commercial :30 after it was over.
FedEx/Kinko's completely set the other commercials up because of its top 10 list like "1. Celebrity" and "9. Famous Pop Song."
Pepsi was the first victim of the FedEx/Kinko's commercial's aftermath about 30 seconds later when a man could be seen walking down the street to "Staying Alive" with his Diet Pepsi. You instantly thought of the Fed/Ex Kinko's commercial. Brilliant!
Funny, effective and a workplace we've all been able to relate to at some point. CareerBuilder.com was very effective with its commercials.
You've got Monster.com leaving the Super Bowl after a six-year run. HotJobs.com isn't around either.
CareerBuilder.com could've easily bought one spot to take the easy way out. But the two commercials got your attention and made a lasting impression.
It's not so much the ad that qualifies this one but the huge amount of attention this company has been getting. Critics attacked the domain name registrar over the decision to enter the Super Bowl. Even more attention came when the company decided to buy a second Super Bowl ad and FOX banned it.
The same ad that did air in the first quarter was scheduled to air in the fourth quarter. After the NFL saw the first quarter ad, FOX felt the pressure and decided it was indeed inappropriate to air.
GoDaddy.com's getting some post-Super Bowl attention because of the commercial playing on censorship being censored, especially since the ad had already aired.
Fumbles:
This contact lens solution ad in the first quarter of the Super Bowl looked more like it belonged on Lifetime Television for Women.
MC Hammer drops in after being thrown over a fence. Might have been funny if "Can't Touch This" wasn't already being used in Purell commercials.
Love the "Practically Free" concept. Hated reading a :30 print ad on TV.
Food that looks like a dead guy. Yummy.
Sports greats in a Super Bowl commercial: Yay. Countertops in the Super Bowl: Boo. Not a bad ad but not exactly the right product to advertise during the Super Bowl. Money could've been better spent in a long-term, targeted ad campaign.
Next in the Zone: